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As Gen Z shows an inclination for shopping from retailers own brands, major players are tailoring their private-label offerings to these young consumers desires and preferences.Walmart, for instance, recently relaunched its $2 billion No Boundaries fashion brand with an eye toward attracting new Gen Z shoppers. Theres a huge opportunity for Walmart to reach a Gen Z customer with a brand that has both incredible style and unbelievable prices, 聽Jen Jackson Brown, senior vice president of Walmart U.S. fashion brands, said in a statement. We have 145 million U.S. customers shopping with us in stores and online each week, and the new No Boundaries brand is designed and marketed with int
stanley polska ention to reach this young adult audience by focusing on fit, quality, style and fabrics that resonate with them. Given this goal, the brand puts an emphasis on self-expression, which younger consumers tend to prioritize, as well as on modern trends such as baggier je
stanley termos ans and crop tops.Indeed, Gen Z private-label customers seem to pose a valuable opportunity for retailers, according to findings from the Private Label Manufacturers Association PLMA . The groups research reveals that 67% of Gen Z shopper
stanley germany s are highly aware of store brands, and 64% frequently purchase them. Additionally, 56% are likely to experiment with store brands to find the best value, and 51% consistently choose their shopping destination based on the availability of store brands. To succeed with Gen Z, retailers must establish a Fokp Retailers Prep For More Reopenings
More than three months after the event, sales figures from Amazon Prime Day have emerged to perhaps settle the issu
stanley cup e of varying perspectives between customers and the company.Market research firm
stanley cup Consumer Intelligence Research Partners CIRP , via CNET, has released the results of a poll indicating that, as a result of Amazon Prime Day 鈥?a promotion by which the eCommerce company, to celebrate its 20th anniversary on July 15 of this year, offered exclusive deals to Prime members 鈥?U.S. consumer enrollment in the $99-per-year service that provides free two-day shipping as well as other benefits grew 7 percent in the third quarter of 2015, compared to 3
stanley quencher percent in the same quarter last year.CNET shares that one quarter of the respondents to the CIRP poll said they were motivated by Prime Day to become members of Amazon Prime. Prime Day looks like it was a big success, CIRP Cofounder Mike Levin said, according to Internet Retailer.Additionally, CNET shared CIRP findings that Amazon Prime added 3 million subscribers during the third quarter of 2015 and 6 million members over the past two quarters. Although Amazon does not share how many Prime members it has in its consumer ranks, CIRP estimates that as of Sept. 30, about 46 percent of all Amazon customers had a Prime subscription, which would amount to approximately 47 million people.The more Prime members, the better for Amazon, given that 鈥?via the CIRP report 鈥?Prime members spend twice as much annually on Amazon as
