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The marketing might of two online retailers might mean a bleak Black Friday for rivals.As Reuters聽reported聽Wednesday Nov. 27 , digital mark
gourde stanley eting s
stanley cup canada pending by eCommerce firms聽Shein聽and聽Temu is making it
stanley canada harder for other retailers, as both companies have bid heavily on search keywords used by their competition.As the report notes, retailers bid on keywords to ensure their products rank highly in online search results. The more demand for a keyword, the more a search engine charges.Data on Google search ads compiled for Reuters by the online marketing platform聽Semrush聽shows that, for example, Temu has bid on keywords like Walmart Black Friday deals, Kohls Black Friday and Bed Bath Beyond. For its marketing, Shein has bid on keywords such as Walmart clothes, Zara jeans, Mango dresses and Nordstrom Rack shoes in the U.S., the data showed.And while the cost of a keyword like Walmart clothes has risen 16-fold in the last two years, generic keywords like shopping are also becoming increasingly expensive, Reuters noted. Its brutal out there, its really hard, 聽Erik Lautier, eCommerce expert for consultancy聽AlixPartners, told Reuters. By definition, when you increase the cost per click, the return on your marketing investment decreases. In some cases, that may mean it becomes unprofitable, and that can be highly impactful for retailers that depend on paid search ads to drive their business. Paid search ads can generate between 15% to 30% or more of a retailers online sa Ufjs EMEA Daily: Italy s Zegna Goes Public in $3.1B SPAC Deal; Europe s Digital HealthTech Sector Gets $34M Boost
Call it the 7 percent solution. Or rather, 7 percent 鈥?in need of a solution.Accounts payable AP remains
stanley polska a laggard when it comes to automating the cash flow cycle. Just 7 percent of U.S. firms automate that
stanley cup function, according to the Federal Reserve Bank of Minnesota. Other stats bear out just how far behind the curve technology is in fostering efficiency in this critical link tied to supply chain relationships.Consider the fact that payroll automation is done by 49 percent of companies, and that only 37 percent of U.S. businesses automate employee expense management.Whats behind the yawning chasm, then, where AP automation gets such short shrift Frustration or
stanley quencher complacency Perhaps a bit of both.In an interview with PYMNTS, BC Krishna, CEO of payments automation firm MineralTree, said the disparity boils down to the duality of lack of awareness and lack of solutions. Manual processes, some finance executives believe, is the way theyve historically been done, and they often dont know any differently. For large corporates 鈥斅爐hose who can process millions of invoices annually 鈥斅爐he pain is so palpable that they proactively look for solutions readily provided by other large tech firms. The bigger the enterprise, the more money they must spend, alongside an appetite for large-scale, complicated technology project deployments.But those same solutions for streamlining accounts payable have not been designed for middle-market firms. Upon PYMNTS contention that the definition
