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To attract new customers airports need to pay more attention to marketing, particularly on developing their brand, argues Karin Butot of the UK s marketing consultancy The Airport Agency Airline Business has closely followed the lengths to which regional governments and airports go to attract low-cost carriers
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nike air max arger airports must understand the power of marketing. Too many still consider themselves to be nothing more than a landlord. Little wonder then that regional airports are beginning to give them a run for their money. But there are signs that the big guns are waking up to the competitive threat that the emerging airports pose. Airports have historically been behind their airline counterparts in terms of marketing. As MyTravel s Tim Jeans puts it: The majority of airports are not proact
nike sb dunk ive or dynamic. We need to see a new level of professionalism in airport marketing. Low-cost carriers are casting a light on previously unheard-of airports, indeed these constitute almost a new breed of airports, one that is not ashamed of going and thinking low-cost. Unsurprisingly, many regions are getting behind their airport Cbgk Improved MiG-29s delivered
Source: IFC FilmsFrances HaIFC Films has launched The Indie The
owala cup ater Revival Project and curated 20 retrospective programmes for US theatres when they emerge from lockdown, offering libra
owala canada ry titles for free during the first month they open.The selections comprise approximately 200 films spanning IFC Films 20-year history 鈥?the company celebrates its anniversary this year 鈥?and IFC Films said on Tuesday 21 it will make them available to cinemas starting on May 29.Theatres will be able to book any number of the retrospective programmes, in part or in total, any time through the first month after they reopen. No film rental will be due for any of the special engagements in that period. A selection of the programmes will also be presented at IFC Center, IFC Films cinema in New York City, when it reopens.The Indie Theater Revival Project includes the Yes We Cannes! selection of Cannes Film Festival award-winners including 4 Months, 3 Weeks, 2 Days and The Wind That Shakes The Barley; family-driven documentaries Discover Together including Cave Of Forgotten Dreams and Pick Of The Litter; genre favorites including Antichrist, The Babadook, and The Human Centipede ; and IFC Films greatest hits.A preliminary line-up is available here where theatres can sign up and get more information. A complete list of the programmes will be announced in the coming weeks. Independent theatres across the country have been essential partners for us at IFC Films, and we would
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