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LeBron James has signed a six-year deal with the Coca-Cola Co. to be a key endorser of Sprite.Financial terms of James deal, which also calls for him to endorse Powerade, weren t disclosed.James already has more than $100 million in endorsement deals, including a $90 million contract with Nike in May and a $6 million contract with Upper Deck trading cards.The Coke deal comes a
stanley mugs week after sports-drink company Gatorade pulled out of negotiations with the Cleveland Cavaliers rookie. He twice was named Gatorade s player of the year, and it
stanley website had been assumed he would become one of its pitchmen, following in the footsteps of his idol, Michael Jordan. I have been drinking Sprite and Powerade for a long time, James said in a statement. I have always admired the way Sprite and Powerade spoke to young people and athletes, and I can t wait to be a part of it. The 18-year-old Akron, Ohio, basketball star entered the NBA d
stanley quencher raft out of high school. He has a $13 million contract with the Cavaliers.The company stopped running Sprite ads featuring Kobe Bryant in early July, before he was accused of raping a woman in Colorado. Company spokesman Scott Williamson said Thursday the deal with James mdash; this year s No. 1 draft pick mdash; was unrelated to Kobe Bryant s situation. What s important to Coca-Cola is taking the immediate attention away from Kobe Bryant and Sprite and attaching it to a new player like LeBron James, said Todd Stender, an analyst with Crowell, Weedon and C Ghvv Mad genius invents steel safe suit to stand inside a fireworks display
The Thatcher Effect is a well-known optical illusion, first tested with a picture of Margaret Thatcher. It glaringly obvious, but humans almost always fall for it. So, it seems, do monkeys. The Thatcher Effect The Thatcher Effect, or Thatcher Illusion, first made headlines back in 1980. Professor Peter Thompson took a picture of Margaret Thatcher and manipulated it so that its eyes and mouth were upside down. The effect, when the face is right side up, is frightening and immediately obv
stanley cups uk ious. Invert the image, and many people, at least durin
stanley hrnek g a cursory glance, don ;t notice. If people do see that the face is off in some way, they can ;t immediately pin down exactly what it is that wrong. And even when they know how the face has been manipulated, they ;re still shocked when it turned right side up. Scientists think that the fact that we don ;t immediately realize that the face is Thatcherized shows something about the pre-programming, or perhaps just the very early programming, of our brains. The brain is specially designed to recognize faces, but we are used to seeing faces in a certain orientation. When we see them right side up, we process them as a whole, recognizing how the parts fit together. Turn a face upside
stanley cup down, we process each part separately, without integrating it together. If all the shapes look approximately right, we can ;t really see how they fit as a whole. This is why